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Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. Pokémon's creators alongside London's Natural History Museum will launch a temporary store stocked with special items. Fans will find products like plush toys, art prints, and writing supplies that are inspired by the institution's theme. For collectors, however, will be a specially made Pikachu card, given as a free bonus for the pop-up. The store will operate from on-site at the museum to online between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume filled with beautiful illustrations depicting creatures in their wild environments. It's essentially like the kind of research an in-world scientist might publish once adventurers provide field notes, or a naturalist's journal might have created if the Galapagos were populated by flying-types instead of finches. A key appeal lies in the book's scholarly treatment, presenting Pokémon as a legitimate scientific inquiry. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Promo Card Stand Out

It is common to issue to release promos celebrating major tournaments or brand collaborations. A lot such collector items typically highlight the famous mouse Pokémon who serves as the series face. The factor setting this new promotion apart however, is the unusually large dimensions. While exact measurements have not been publicly disclosed, its distribution will certainly be highly restricted, and customers able to get just one card with each transaction.

Limiting Reseller Interest

According to a company statement, some of the pop-up items may also be available beyond the institution itself. However, broader availability is slated for select retailers within the UK. Importantly, fans cannot acquire this promo via the official web shop. While speculator demand is a given, it appears they're going to have a difficult time hoarding mass quantities this time around. If you're feeling left out, consider the upcoming fossil-themed display coming to the Windy City later this year.

"All profits from purchases from the museum store and its web shop, which covers Pokémon products, go toward the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists who are scientific inquiry to discover solutions to the planetary emergency," it says.