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Saturday, October 17, 2026
Summit Marketing Blog

I'm the Master of the Common Cold – and I Can Tell You How to Avoid One

This time last year, I was filming a television show in the company of three performers. Included were a Ghanaian-origin rapper, a big pop star, and a famous mezzo-soprano. We were in the heart of winter. Just the night prior, I attended a longtime friend's 60th birthday, squeezed into a pub's event space somewhere in Surrey. It had been a good night, but now, simply to make conversation, I questioned ways to dodge the common cold when half the people at the party were part of an orchestra of winter ailments. Incidentally, how come some people have nose-blows like trumpets, and some do not? A topic for future discussion.

Their Take from the Singers

When I brought up my evening, these three musicians backstage at the TV studio responded in two ways. To begin with, they moved back a bit. Next, they launched into an animated conversation about preventing colds and this naturally enough given their line of work was a major concern for them. I understand that, but I have skin in this game too – preventing colds is crucial for me since my colds are more severe than others'. There's no doctor's note to prove it, but I firmly believe it. My illnesses drag on. My nose is more blocked, my throat feels rougher, my coughs are harsher, more persistent and seem infinite. My family, familiar with the early throat signs which herald the coming storm, either kick me out of the room or clear the room themselves. Back when I presented football on ITV, my poor colleagues in the studio gallery grew attuned to the warning signs. “Earpieces out!” the producer would yell to everyone before I deafened them all, overloading their audio gear.

Dealing With Nasal Congestion

When it comes to congestion, don't get me started. Sprays, drops, even the electric shock of fumes of boiling plum brandy my mum prescribes … they all work for a while until they fail. And there’s nothing as pitiable as a Midlands dialect uttered with blocked nasal passages. That is, it can sound nasal even normally. Fortunately, this often brings compassion, which isn’t always a good thing. In my first year away at university, without my mother's home remedies, the cleaning staff at our accommodation took pity on me. “I’ve got just the thing for that, you dear. I'll return shortly.” She was extremely kind, with a strong Irish accent, and adamant that I consume the uncooked, peeled onion she brought to my sickbed. She stood and watched me do so. Kind soul. Didn’t achieve anything, I’m afraid, other than causing digestive turmoil and making my breath smell terrible.

The Vocalist’s Health Routine

Thus, I despise catching colds and am convinced prevention beats cure that whether folk remedies or not, fail to help. I paid close attention then together with the other artists while she explained her health practices. Due to upcoming holiday performances, she was highly committed. She directed us to sanitize hands regularly all winter long from what I gathered in addition, specific measures were necessary when it came to parties and what not. Prior to socializing, she recommended a couple of blasts of Vicks First Defence up each nostril – whether you felt a cold coming or not. Drastic. I appreciated it. And, listen to this, she required a repeat application later with additional bursts of the solution.

What Happened Next

I adopted the method. And I must admit I snuffled not once all last winter. There were downsides: the numerous products I purchased, misplaced, bought again, found, and so on. And that dispiriting moment you realise you’ve sat on the little vessel of hand gel you left in your back pocket and it's leaking all over. However, an acceptable trade-off. With winter returning, I'm fully prepared with the mezzo-soprano’s recommended ordnance. I’m ready for battle.

By

James Newton

A digital strategist with over a decade of experience in helping startups scale through innovative marketing campaigns.

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